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Programming
Glendale, AZ - Library
SCORE

Small Business Counseling with SCORE
First Saturday of the month from 12-4 p.m.
Main Library, Creative Space - Location Map

Free business counseling from SCORE (Counselors for America's Small Business). SCORE can advise on all areas of business, from start-up information to marketing and accounting concerns. Call 602-745-7250 for more information and to make an appointment.
Click here to view upcoming meetings.

Glendale, AZ - Library
Martha Rockwell Job Search Classes with Martha Rockwell
First Thursday of the month from 10:30 a.m.-12 p.m.
Main Library, Large Meeting Room
- Location Map
Are you looking for information on how to start your job or career search or just aren't familiar with the methods of 21st century searching? Attendees will be able to have those questions and more answered by Martha Rockwell, a professional career coach. Each month will focus on a different aspect of the job search, from interviewing to résumés.

Martha Rockwell, owner of A+ Résumés & Career Coaching LLC, has extensive experience in developing personal career strategies that bring results. She writes résumés, cover letters and LinkedIn profiles that meet the standards of the current business environment. She also coaches in the areas of career assessment, networking, interviewing, time management and salary negotiation.

Glendale, AZ - Library
Open Glendale Economic Development Office Hours
Beginning in September
Thursdays from 3-5 p.m.
Main Library, IDEA Center
- Location Map
Staff from the City of Glendale's Economic Development Office will be here to answer questions about starting or owning a business in Glendale. The team can assist you in planning, launching or growing your successful business venture. Call for an appointment at 623-930-2983 or email IDEAcenter@glendaleaz.com. Walk-ins are welcome as time permits. Office Hours are subject to change without notice and scheduled appointments will receive priority.
Glendale, AZ - Library
ASU ASU Startup School at the Glendale Public Library
On hiatus until January
Main Library, Large Meeting Room
- Location Map
ASU Startup School is a 6-part series designed to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch, have completed a Business Model Canvas, have built and identified a customer base as well as understand the cost and revenue needed to be successful. Finally, you will be shown how this will translate into a business plan. See below for class descriptions.
   
  Startup School Stage 1 (From Idea to Profit)
Session 1 covers an overview of the process from Idea to Profit.
  • The Simplified Business Model Canvas
  • The Value Proposition & Elevator Pitch

  • By the end of this lesson, you should be able to:
    • understand the process and phases of Startup School
    • be able to differentiate your "Why?"
    • understand the commitment to this course
    • understand why ASU has invested in these resources
    • understand how to increase your success as a startup entrepreneur
  Startup School Stage 2 (It All Starts with Ideas)
Session 2 covers an overview of testing student ideas, practicing the simplified business model canvas, learning the business model canvas and value proposition canvas.
  • The Simplified Business Model Canvas to Business Model Canvas
  • The Value Proposition Canvas

  • By the end of this lesson, you should be able to:
    • understand the business model canvas
    • define the value proposition in your business model
    • share who your customers are and what’s important to them
    • understand the basics of brainstorming
    • learn to get out of the building, observe, share ideas, iterate
 

Startup School Stage 3 (Find Your Customer)
Session 3 covers an overview of the customer and students learn the customer discovery process.

  • The Business Model Canvas
  • The Customer Discovery Process

  • By the end of this lesson, you should be able to:
    • discover your customers' pains
    • develop buyer personas for your customer segments
    • define targeted customers and apply them to your start up
    • understand the customer discovery process
    • identify how to use customer interviews to learn about the product/market fit
 

Startup School Stage 4 (Build Your Product)
Session 4 covers an overview of the product and students develop a minimum viable product.

  • The Minimum Viable Product (MVP)

  • By the end of this lesson, you should be able to:
    • identify your minimum viable product
    • prototype your minimum viable product to further understand what you are creating
    • validate your minimum viable product with your customer
    • share your minimum viable product
    • test the value proposition to the minimum viable product
 

Startup School Stage 5 (Build a Profitable Company)
Session 5 covers the key components of profitable companies and helps students take the business model canvas into a business plan.

  • Creating a Profitable Company
    • Sales Forecast
    • Profit/Loss
    • Key Metrics
  • Business Model Canvas to Business Plan

  • By the end of this lesson, you should be able to:
    • understand cost structure and revenue streams
    • create a sales forecast
    • understand and create a profit and loss for your company
    • define key metrics for your businesses success
    • understand how to create a repeatable, predictable, scalable and sustainable company
    • build a business plan from your business model canvas
 

Startup School Stage 6 (Grow Your Company)
Session 6 covers growth and how to get, keep and grow customers.

  • Get, Keep & Grow
  • Growth Hacking
  • Reflect – Closing conversation

  • By the end of this lesson, you should be able to:
    • understand the "Get, Keep and Grow Funnel"
    • create a marketing plan and sales strategy to get customers
    • manage customer relationships to keep and grow customers
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